Higgidy & Guinness Team Up for World Cup Pie Pop-Up in Shoreditch

Higgidy partners with Guinness for a one-day pre-match pie and pint pop-up in Shoreditch ahead of England's World Cup opener. The event offers hot/cold pies for £2, or a pie with Guinness pint for £5, engaging football fans beyond grocery stores.

The short-term experience improves Higgidy’s previous pop-up pie stores in main London and its first club takeover, The Higgidy Arms, as the brand name continues to utilize physical activations to engage consumers beyond the grocery store aisle.

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Featured Product Details

Among the products available will be Higgidy’s Slow-Cooked Steak & Guinness Pie, made with Red Tractor ensured British beef in a Guinness, onion and natural herb gravy, baked in all-butter shortcrust bread and covered with an all-butter puff pastry cover and a sprinkle of rosemary.

Event Timing & Offers

Ranging from lunchtime until 8pm, the activation will certainly provide football fans hot Higgidy pies to take pleasure in right away, along with cool pies to remove, priced at ₤ 2 each. From 3pm, a yard bar will also open up, serving a Higgidy pie and pint of Guinness for ₤ 5.

Higgidy is partnering with Guinness for a one-day pre-match pie and pint pop-up in Shoreditch, supplying football followers pies for ₤ 2 and a pie with a pint for ₤ 5 in advance of England’s opening Globe Cup component.