JENKI’s Matcha Bar: A Sensory Experience at Selfridges

Discover JENKI's redesigned matcha bar at Selfridges London, designed by Rainfall Wu. The space focuses on the ritual of matcha preparation with sustainable materials and a calming aesthetic.

Positioned between The Foodhall and Beauty Hall on G, the redesigned area mirrors a more long-term and taken into consideration expression of JENKI’s identification, equating the precision and ritual of matcha preparation into a spatial experience at Selfridges London.

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Made by London-based designer Rainfall Wu, the bar brings the act of blending matcha to the leading edge. Prep work is fully visible from the front counter, shifting the focus from product to procedure, a purposeful action that aligns with JENKI’s focus on high quality, technique and newly made beverages.

Covered in JENKI’s signature environment-friendly, the structure is created from discolored Douglas fir plywood, chosen for its noticable grain. The wood’s all-natural motion echoes the swirling motion of blended matcha, softening the bar’s existence within the high-traffic retail atmosphere while introducing a sense of rhythm and circulation.

This is paired with a terrazzo-like surface made from recycled plastic composite, made use of throughout counters and shelving. The product introduces comparison and tactility, while enhancing a wider dedication to circular design principles, a consistent string across Wu’s work.

The task improves Wu’s wider body of hospitality interiors throughout London, including Arôme and The Salad Job, as well as previous JENKI locations in Canary Dock and Battersea Power Station. Across these spaces, she has actually created a constant method to material and form, integrating sustainable layout with a controlled, useful aesthetic.