Festivals Fuel Gen Z Self-Expression: e.l.f. & Pinterest Partner

Gen Z embraces self-expression at festivals. e.l.f. Cosmetics and Pinterest collaborate through pop-ups and online content to help Gen Z plan unique beauty looks and express themselves confidently, starting preparation weeks in advance.

” Celebration period gives Gen Z in particular an unusual opportunity to express that they really are. Celebrations are where self-expression comes to life, and that’s the kind of creativity and self-confidence e.l.f. likes to commemorate. We’re fulfilling our area where they’re uncovering trends, planning festival looks and sharing who they are.

The research study likewise suggested that Gen Z event preparation starts approximately 7 weeks prior to an occasion. Amongst respondents, 64% claimed conserving ideas in advance aided them really feel much more certain about revealing themselves.

Gen Z’s Festival Self-Expression

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Research commissioned by Pinterest located that UK adults aged 18 to 24 invest virtually half their time really feeling incapable to express totally that they are. By comparison, 71% claimed they can be their real selves at a festival, while 69% reported really feeling even more like themselves at celebrations than in everyday life.

“Motivation is where every wonderful beauty looks begins,” “That’s why partnering with Pinterest feels so all-natural. Festivals are where self-expression comes to life, and that’s the type of creativity and self-confidence e.l.f. loves to commemorate. We’re fulfilling our community where they’re finding fads, planning festival looks and revealing that they are. With each other, we’re aiding turn ideas right into beauty looks they can produce with confidence. It’s innovative, it’s joyous and it’s unmistakably e.l.f.”

e.l.f. & Pinterest Partner Up

Each place will certainly feature a real-time DJ and a face-gem artist offering trend-led touch-ups. An e.l.f. Cosmetics activation will certainly include products from the Power Hold range, while visitors will certainly likewise have the ability to pick up customisable non reusable video cameras and various other celebration merchandise.

The customer research was conducted by Censuswide, appointed by Pinterest, amongst 2,000 UK grownups aged 18 and over between 1 and 3 July 2026. Censuswide is a member of the marketplace Research Study Society and British Ballot Council, a signatory to the Global Data High Quality Promise, and specifies that it complies with the MRS Code of Conduct and ESOMAR concepts.

From Boards to Real-Life Activations

“Festival season provides Gen Z specifically a rare chance to express that they truly are. From attire concepts and appeal looks to hair, nails and accessories, people concern Pinterest to search, strategy and shape exactly how they intend to turn up. With our edge store requisitions, we’re bringing that motivation off the board and right into the real life, revealing that the most effective thing you can discover online is a reason to obtain offline.”

The physical pop-ups will be accompanied by activity on Pinterest, where festivalgoers can discover and conserve seasonal motivation. e.l.f. Cosmetics is translating chosen beauty fads into celebration checks out Pinterest boards and Limelight sponsorships.