Gant’s Summer Riviera: Château De Théoule Partnership

The job centres on the style of a ‘Summertime Vacation’, an idea presented in the campaign that interprets event wear, laid-back style, and beach clothes through aesthetic narration initially embeded in Montauk. The partnership transfers this style to Théoule-sur-Mer, intending to blend the brand name’s established seaside visual with the easygoing lifestyle of the Mediterranean.

Estate de Théoule: From Soap Factory to Luxury

Situated at 55 Method de Lérins in Théoule-sur-Mer, the site incorporates historic personality with modern amenities. Initially built as a soap manufacturing facility and later on an exclusive home, Estate de Théoule has actually undertaken transformation right into a five-star establishment. It includes 44 suites and areas, a health club, and 2 restaurants, one of which, Mareluna, holds a Michelin star.

A spokesperson for Estate de Théoule commented, “This collaboration is a party of shared values– classic design, heritage, and a life well lived. Along with Gant, we have actually crafted an experience at La Plage Blanche for those that value quality, simplicity, and silent elegance.”

GANT’s Riviera Collaboration Unveiled

GANT has actually revealed a seasonal partnership with Château de Théoule, debuting a top quality summertime experience at La Plage Blanche on the French Riviera. This effort supports GANT’s Spring/Summer 2025 project and will run through to October 2025.

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The brand visibility at the venue is designed to integrate with the neighborhood culture and atmosphere, with added components such as curated books, beach games, and bespoke amenities supplied to visitors. The program is customized to interest both daytime site visitors and those staying right into the evening.

La Plage Blanche: An Experiential Extension

Positioned along the coastline ignoring the Bay of Cannes, La Plage Blanche has been picked for its social and breathtaking attributes. GANT explains the place as an excellent setup to supply an experiential version of the project. The area will certainly organize select things from the season’s collection, consisting of unique coastline towels and curated summertime garments.

According to Fredrik Malm, Exec Vice President of Global Commercial, Brand Name & Product at GANT, the cooperation is planned to offer a substantial extension of the brand name’s identity. “We see this cooperation as a chance to attach more deeply with our target market through experience,” he said. “La Plage Blanche mirrors the uncomplicated class and kicked back energy that define Gant’s summer season way of life.”

GANT defines the place as an optimal setting to provide an experiential variation of the campaign. According to Fredrik Malm, Exec Vice President of Global Commercial, Brand Name & Item at GANT, the partnership is planned to provide a tangible extension of the brand name’s identification. “La Plage Blanche reflects the effortless refinement and unwinded energy that define Gant’s summertime way of life.”