HelloFresh Waterloo Pop-Up: Bringing Back Dinnertime in London

HelloFresh UK transforms Waterloo Station into a life-sized kitchen box to promote home cooking. Commuters can enjoy live family dinner demos and receive free recipe kits to reconnect over meals.

From 5pm each evening, a household will cook and eat dinner inside package, offering a real-time view of dinnertime from prep work with to taking a seat with each other. The initial family to participate is the Pelo family members, that have actually previously partnered with HelloFresh on family-focused campaigns.

Travelers travelling through the station are welcomed to tip inside a life-sized HelloFresh shipment box, which has been changed into a totally operating family members kitchen. The installment brings a domestic setup right into among London’s busiest transportation settings.

Experiential Marketing at Waterloo Station

HelloFresh UK has launched 2026 with a custom-made experiential setup at Waterloo Terminal, made to ‘Bring Back Dinnertime’. The activation ranges from 20 to 22 January and inhabits the station’s primary concourse.

The Waterloo Terminal installment settings experiential layout as a device for storytelling in high-traffic city locations, utilizing live engagement and domestic range to create moments of link within the general public world.

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Encouraging Families to Reconnect Over Meals

The experience has actually been designed to motivate individuals to stop, step away from the working day and reconnect over an evening dish. Alongside the installation, HelloFresh is dispersing 9,000 mini HelloFresh boxes throughout the three days, each containing a personalized dinnertime bell and recipe cards highlighting recent menu growths.

The installment was produced in partnership with HelloFresh’s media agency Campaign and its experiential out-of-home department Rapport influence, incorporating immersive design with online efficiency in a high-footfall public setup.