Creative Retail Honors 2025: Innovation & Awards

The Creative Retail Honors 2025 celebrated innovation and creativity in the retail sector, with awards, performances, and networking. The Innovator Award and public-voted categories were highlights.

The occasion was marked by its vibrant atmosphere and non-traditional format. “Gone are the days of conventional, official honor suppers, the Creative Retail Honors supplied a vibrant, incredible occasion,” kept in mind Design4Retail.

2026 Creative Retail Honors: What to Expect

Looking ahead, the 2026 Creative Retail Honors are currently in development, with entries set to open up on 31 October. Organisers are promising a much more enthusiastic occasion next year, building on the energy of this year’s success.

Innovator Award Launch in 2025

The Innovator Award made its launching in 2025, introduced to honour brands and individuals challenging convention and driving market progression. The inaugural award went to Coach, with Giovanni Zaccariello, SVP Global Visual Experience & Shop Layout, sharing a video message from New York throughout the event.

Imaginative Retail Awards 2025: Event Highlights

The Imaginative Retail Awards 2025 brought together the retail sector’s essential figures for a night of event at the Emerald Theatre in London on 25 September. Over 40 honors were handed out, highlighting innovation, cooperation and imaginative quality throughout the global retail sector.

Complying with the awards, celebrations continued with an online band and DJ established. Participants applauded the evening’s power and originality, with one guest, TonyG, mentioning, “Maybe this kind of thing goes on all the time in London but for a company based in the sticks, it was an extensively delightful eye-opening feast of flamboyancy!”

The occasion was marked by its vibrant environment and non-traditional format. Visitors were welcomed by showgirls during a drinks reception, setting the tone for a night focused on breaking from the traditional. “Gone are the days of conventional, formal honor dinners, the Creative Retail Honors supplied a dynamic, amazing occasion,” noted Design4Retail.

Design Company of the Year: StudioXAG

Design Company of the Year was granted to StudioXAG, commended for pressing the borders of retail narration and providing immersive, brand-defining rooms. Juries highlighted their blend of creative execution and conceptual deepness.

Kesslers London returned as Heading Partner, alongside different enrollers and supporters that contributed to the occasion’s scale and success. Co-organiser Antony Behiels reviewed the evening’s importance, specifying, “The Imaginative Retail Honors 2025 had not been just about the trophies– it was an effective reflection of the interest, progress and innovation driving the retail sector onward.”

The Innovator Honor made its launching in 2025, introduced to honour brand names and people testing convention and driving industry progress. The inaugural award went to Train, with Giovanni Zaccariello, SVP Global Visual Experience & Store Layout, sharing a video message from New York throughout the event. The brand’s UK group accepted the honour on the evening.

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Categories and Judging Process

The night’s accolades extended groups such as electronic innovation, sustainability, lighting, and aesthetic retailing. Each category included a Winner and a Highly Commended, reflecting the competitive nature and high quality of this year’s submissions.

Held once again by Aidan Sadler, the ceremony included live acrobatic and burlesque performances, echoing the imaginative spirit the honors aim to recognise. The evaluating process held to its independent roots, with an in-person panel session in London guaranteeing every submission was reviewed carefully and relatively.

Shop Decrease Daily Concept: Fenty Wins

Another vital moment came with the Shop Decrease Daily Concept of the Year, the single public-voted classification. This year’s winner was Fenty, identified for its “Mane Road” pop-up at Selfridges, which caught the general public’s attention for its creative brand visibility and experiential influence.