Farm Rio Pop-up: Tropical Vibes In Saint-tropez

The launch was commemorated with a special luncheon for FARM Rio and Loulou visitors. The experience included a Brazilian soundtrack and a sand installation by musician Rogean, conveyed directly from Copacabana, enhancing the immersive connection to Rio’s beach society. The occasion’s ambassador, influencer Vicky Montanari, participated completely, appreciating a stay and getting personal gifts.

International Expansion

The Saint‑Tropez pop‑up signs up with a collection of summer season activations embarked on by FARM Rio to weave its tropical perceptiveness into international locations. Earlier this year, the brand name organized events at The Browse Lodge in the Hamptons, New York City, and organized a requisition at Courchevel in the French Alps.

Exclusive Collaboration

To memorialize the collaboration, 120 customers of Loulou were dealt with to exclusive gift packages containing ranch Rio + Loulou tote bags and T‑shirts, a macaw keychain created in partnership with Nannacay, a headscarf featuring the Destination print, together with hats and FARM Rio Havaianas.

Ranch Rio has unveiled a momentary shop at Loulou Saint‑Tropez on the French Riviera, showcasing a curated selection from its Summer 25 collection. The shop will remain open via the close of the European summer season, noting a further step in the brand name’s worldwide development and commitment to sharing exotic energy throughout brand-new international locations.

Feeling Rio x Destinations

As component of the Feeling Rio x Destinations initiative, underpinned by the slogan “every location, a bit more carioca,” the pop-up activation fused art, society, fashion, and the atmosphere. The venue at Loulou was transformed with personalized coastline chairs, umbrellas, and a coconut cart, all of which were hand‑painted obey musician Nayara Olivera. This bespoke treatment developed a distinct setup that bridged Brazilian imagination and Mediterranean design.

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